New Balance 574 Sport Launch

To celebrate the launch of the New Balance 574 Sport sneaker, we were commissioned to create an interactive experience related to the phrase “light as air.” As as result, we filled a large room with 3000 white balloons, created a wall of balloons along the back and on the balloon wall projected the promotional 574 commercial. At entrance of the room, the 574 sneakers were displayed on complimenting white pillars. Visitors were encouraged to play within the pool of balloons and engage with the product.